Navigating an Unprecedented Global Market – Insights from John Vasuta, President Engineered Products

In a world defined by volatility, shifting tradeflows and availability, as well as economic uncertainty, Ƶ Engineered Products continuesto focus on long-term resilience and customer partnership. We sat down withJohn Vasuta, President of Ƶ Engineered Products, to discuss thecurrent market environment, how global forces are shaping our industry, and howJM is supporting customers through these complex times.

Q: John, how would you describe the current global and regional market environment?

John Vasuta:I would describe today’s environment in a single word: unprecedented. Weare experiencing a combination of global factors that usually occurregionally orone at a time- trade wars, regional conflicts, recessionary trends in major economies,and political instability. But today, they are happening simultaneouslyacross a global economy.

This creates a level of complexity businesses haverarely faced before. Europe, in particular, is navigating a challenging mix ofshrinking end markets, high energy costs, and a rapid influx of low‑pricedimports - especially from Asia. At the same time, North America istransitioning from several years of strong post‑COVID demand to a moreuncertain period marked by slower construction, shipping disruptions, tariff fluctuations, andevolving customer structures.Across all regions, we see markets reshaping fasterthan at any point in the last decade.


Q: What external forces are having the biggest impact on our industry today?

John Vasuta:Several forces are converging. In Europe, the most visible is the surge ofChinese imports, accelerated by U.S. tariffs that redirected material tothe EU. In automotive, for example, China has grown from a negligible presenceto 20% of the European market, while overall European auto productionhas dropped from around 15–16 million units to roughly 9 million. That shiftaffects OEMs, parts manufacturers, and every supplier in the value chain - includingours.

We also continue to face structurally high energyprices, especially since the Russia–Ukraine war. Even after the initialspike tapered off, European energy costs remain two to three times abovehistorical norms, putting glass fiber, chemicals, automotive, and other energy‑intensiveindustries at a disadvantage.

Finally, global logistics disruptions - whetherthe Suez Canal closures, Red Sea tensions, Persian Gulf blockages, or tariff uncertainties - havemeaningfully reduced as well as redirected available shipping capacity. All of this adds volatilityto demand patterns in construction, automotive, and filtration, the markets weserve every day.


Q: Given all these challenges, what matters most to our customers right now - and how is JM responding?

John Vasuta:More than ever, customers need reliability, transparency, and partnership.Our industry is not easy to run - glass fiber furnaces, spunbond lines, shingleplants, compounding lines - none of them turn on a dime. So, when the marketshifts rapidly, being nimble becomes very difficult for everyone.

That’s why close communication, tight forecasting,and agility are absolutely essential. We work as closely as possible withcustomers and vendors, sharing information, aligning goals, and adaptingtogether when conditions change. Resiliency is a shared effort and key toall ofour success.

At JM, we focus on what we can control:

  • Operational excellence
  • Cost discipline
  • Innovation and new business development
  • World‑class customer and technical service

And importantly, customers know they can count on usfor the long term. With more than 165 years in business and thestability of Berkshire Hathaway behind us, we are committed to being areliable partner through cycles - good and bad.


Q: What trends in materials and technology are likely to shape the future for our customers?

John Vasuta:We are at a crossroads, where sustainability ambitions, regulatoryexpectations, and end‑market dynamics intersect - and the direction isn'talways clear. Electrification, for example, continues to advance, but the pacevaries by region: China is “all in,” Europe is strongly committed, and NorthAmerica sees it as one option among many.

Across industries, though, several trends areundeniable:

  • Lightweighting - leading to greater use ofplastics and composites
  • Higher performance requirements,including tear resistance, water resistance, mold resistance, and fireperformance
  • Materials efficiency, such as lightershingles that improve logistics and installation
  • Growing demand for filtration solutions, drivenby data centers, AI infrastructure, and clean air initiatives

We work closely with customers to track these shiftsand innovate toward what their markets will require - not just today, but five,ten, and twenty years ahead.


Q: What message would you like to share with customers about the road ahead?

John Vasuta:The most important message is simple: JM is here for the long haul.

We remain firmly committed to our business, our customers, and the markets weserve - today and for the future.We don’t manage quarter‑to‑quarter. We manage with along‑term perspective, built on our values and guided by a consistent mission.Our goal is to be the partner of choice - trusted, resilient, and ready to growtogether.

Even in difficult times, we focus on what we cancontrol: quality, reliability, innovation, and service. That’s what has kept usstrong for more than 165 years, and that’s what will drive our success for thenext 165.

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